Blues Plans Pilot New Wellness Tool With Personalized Web Platform
As health care costs continue to rise, both health plans and employers are looking to wellness programs to slow the rate of increase. Although many insurers offer smoking-cessation programs or discount health club memberships, three Blues plans have teamed up with a company to use its Web-based platform, mobile apps, wireless-enabled biometric measurement devices and digital coaching to devise a more personalized wellness program for members.
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