Reprinted from THE AIS REPORT ON BLUE CROSS AND BLUE SHIELD PLANS, a hard-hitting independent monthly newsletter on new products, market share, strategies, conversions, financing, profitability and strategic alliances of BC/BS plans. (Not affiliated with the Blue Cross and Blue Shield Association or its member companies.)

As health insurers gear up to prepare for the launch of public exchanges in 2014, most Blues plans this year will devote more resources not only to technological and other infrastructure improvements related to exchanges, but also increased marketing and retail investments in order to facilitate what will be significant growth in the individual market.

http://aishealth.com/archive/nblu0112-01