Blue Cross Blue Shield Plans Face Strong Competition According to Mark Farrah Associates
KENNEBUNK, Maine–(BUSINESS WIRE)–The Blue Cross and Blue Shield (BCBS) entities are the nation’s oldest and largest family of health benefits companies and undeniably the most recognized brands in the health insurance industry. Linked together through the Blue Cross and Blue Shield Association, the Blues are a national federation of 38 independent BCBS companies. Together, along with their subsidiaries, Blues organizations cover more than half of all commercially insured persons in the U.S.
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